Privacy Policy

1. Introduction

This website, smart-analytica.com (the "Site"), is operated by Smart Analytica India Private Limited ("Smart Analytica," "we," "us," or "our") and showcases our products and service offerings. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and the choices and rights available to you. We have aligned our privacy practices with the requirements of the EU General Data Protection Regulation (GDPR).

2. What data do we collect?

We collect the personal information you provide to us through the contact forms on our Site, namely your first name, last name, email address, and company name. We use this information to respond to your enquiries and to communicate with you about our offerings.

We also use Google Analytics, which uses cookies, text files stored on your device, to help us analyse how visitors use the Site. This usage data helps us understand and improve the visitor experience. Please provide accurate and current information when you contact us, as we rely on it to respond appropriately.

3. What do we do with your data?

We use the personal information we collect to:

• Inform you about our offerings and respond to your requests and enquiries;
• Develop business intelligence and improve our products, services, and Site;
• Operate, maintain, and secure the Site;
• Manage our relationship with you and maintain our records; and
• Comply with applicable legal and regulatory obligations.

For visitors covered by the GDPR, we process personal information on one or more of the following lawful bases: your consent, the performance of a contract, and our legitimate interests in operating and growing our business.

4. Who do we disclose your data to?

We do not sell, rent, share, distribute, lease, or otherwise provide your personal information to third parties without your prior consent, except in the following limited circumstances:

• With our affiliates and group entities;
• With trusted service providers who process information on our behalf and under our instructions;
• In connection with a merger, acquisition, reorganisation, or sale of assets; and
• Where required to comply with applicable law, regulation, legal process, or a governmental request.

5. Transfer of your personal information across borders (for EU residents)

If you are an EU resident, please be aware that your personal information may be processed outside the European Union at a secure facility located in India. Where such transfers take place, we handle your information in accordance with the requirements of the GDPR for international data transfers.

6. How long do we retain your data?

We retain your personal information for as long as necessary to provide our services and to meet our legal and regulatory obligations. You may request deletion of your personal information by writing to us at the contact details below; please note that some latency may occur in removing information from our servers and backups.

7. Our security measures

Your personal information is stored in India on our systems and within our Microsoft email environment, protected by reasonable technical safeguards including firewalls. While we take appropriate measures to protect your information, no system or method of transmission over the internet is completely secure or "hack proof," and we cannot guarantee absolute security. To the extent permitted by law, we do not accept liability for unauthorised access, technical breaches, or events beyond our reasonable control.

8. Your rights

If you are an EU resident, you have the following rights in relation to your personal information:

• The right to access the personal information we hold about you;
• The right to request rectification of inaccurate or incomplete information;
• The right to request erasure of your personal information;
• The right to request that we restrict the processing of your information;
• The right to object to our processing of your information; and
• The right to lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the details in Section 13.

9. Links to other websites

Our Site may contain links to third-party websites that are not operated by us. We are not responsible for the content, privacy practices, or policies of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Limitation of liability

To the maximum extent permitted by applicable law, Smart Analytica shall not be liable for any indirect, consequential, incidental, special, or punitive damages arising out of or in connection with your use of the Site or the processing of your personal information.

11. Governing laws and disputes

This Privacy Policy and any dispute arising out of or in connection with it shall be governed by and construed in accordance with the laws of India. Any such dispute shall be resolved by arbitration seated in Pune, India, in accordance with the Arbitration and Conciliation Act, 1996. For EU residents, the applicable provisions of the GDPR shall continue to apply.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information. The "Last modified" date at the top of this page indicates when the policy was most recently updated.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

• Email: info@smart-analytica.com